The last time I posted it was the last parliamentary elections, and i was so happy that at-last 4 ladies made it and it seemed like new blood have circulated Kuwait. What a great feeling it was, it makes me proud that we gave respect to the other sex and gave a blow to the religious zealots in this country that want to run it with their own assumption of how the world should be ruled. But soon after things became worse and i felt depressed again, and had nothing to write for a while so I apologize.

Back to business, to me a slogan of a company is important and reflects the direction and assumption of the customers. Before i continue, a small tip: never come up with your start-up company slogan at the beginning try to start operations and work it from there. See who are your customers and if that you have reached your target audience. But with well established companies its a must to have a correct reflection of your business. Ya3ne a stupid example would be the Oula Fuel Marketing Company slogan, its says “We are changing”. simple thinking will make you say ok! yes you have taken over the government fuel station and have been changing them, but you will change them till when? Is this an eternal change? So you can figure out that this is a stupid slogan done by idiots. But now lets go to the World Olympics( the one held every four years): and their slogans goes like “Celebrate Humanity”. In a sporting event all countries of the world come and compete, you are talking about Muslim, Christien, Jewish, Non Believers, Communist, Socialites countries that all come together. So in the Olympic games all of the world comes to play their best, hence the slogan makes perfect sense.

Another slogan i personally love, its not a company its a TV Channel but their slogans still reflects their purpose, it goes like this “Question Everything” again when watching Discovery Channel you do get the feeling that they provide shows that many of us would like to know the answers too. Such slogans make you think and their meanings reflect the institutions purpose. I always question myself when will we stop adding “increasing shareholders equity” in our missions statmemts and why cant we come up with sensible slogans that really reflect our internal processes. I will broadly answer the question: Wasta, i know its not only wasta, but because we do have many wrong people in the wrong places. The only good thing that may come out of this recession is that related idiots to certain board members will not run most Kuwaiti companies anymore because of their inabilities and the right people should be put in their places because in bad times you need visionaries to run companies not spoon fed kids.