If you have been noticing obesity news is all over Kuwait, in Al Qabas news paper 3 days ago had some statistics on obesity projections within the Kuwaiti population, 65% of Kuwaiti will have serious health problems within the coming years. In Kuwait we all know how the private sector in Kuwait is much smarter, effective and beneficial compared to the government sector. Kuwaiti private companies are making millions of dinars all year round, some like KFH (Kuwait Finance House) made more than 200 million KD last year. So why dont these companies show some social benefit within the Kuwaiti society, or is the bottom line the only mover?! Some like NBK have social responsibility within their mission statements, why cant they tackle such subjects like obesity in Kuwait, why do we have to wait for forbes.com to knock us on the head and start fixing such problems, or these banks are waiting to give us surgery loans! health problems in the future will become a burden on the Ministry of Health and the government budget (which most probably has a leak some where else if you know what i mean:P) Why cant local companies in Kuwait make an example like giving consumers a 1000kd Dana Account Gift if one of its customers that is defined as obese and lost a certain amount of kilo’s with a supervised health official working with a local bank(Hint Gulf Bank!!) Then this person can be the new advertsiment figure to encourage Kuwaitis to loose weight, he even may be the new Jared “the subway dude who lost significant kilos” How hard is it for some marketing department with such large budget to pay attention and for once tap into the Kuwaiti social paradigm and tackle issues like that, the sheer satisfaction from such successful campaign of real people loosing weight and changing there lives totally would be breath taking!! About an average of 7 million KD (NBK report 2006) is spent yearly in advertising localy, cant 250,000kd be used for such an effective and inspiring campaigns! Why i ask the private sector because we are the generators of profit in Kuwait from Kuwaitis and non Kuwaitis alike, so they have an obligation towards society to reinvest. Thats Jared, who lost weight by using the subway diet. (below)

This entry was posted on Thursday, June 7th, 2007 at 1:14 am and is filed under Corporate Issues, Enviromental & Social Issues, Marketing & Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.