I have explained before how companies take a step ahead to enter new markets, well now i understand why Sultan Center Kuwait made a move and acquired the Wasabi brand from Good Food company. Wasabi will branch out now in the GCC region becoming a Kuwaiti chain going regional, and offcourse Sultan Center management are smart, because they can easily handle such business because of there background in food handleing / operations and retailing. Plus they are expanding too, GCC wise. So why not support other brands like Wasabi. Imagine how many countless malls are popping up in Kuwait, now imagine Bahrain, Qatar, Oman and UAE. This may surly take some years to complete, but when done who can compete against them. Creating a brand, recruiting chefs from Green valley in the Philippines now turned into a GCC chain. So what does Good Food company do with the 5million KD buyout, create more brands i guess. Some start to think why did i not come up with such a concept, looks fairly simple yah. Well the same idea came to a guy in Good Food company, but he had the resources to support his idea, and you too can. These business venture are not a one man show but a whole orgnizational project, when i  say resources i mean financial resources, these plus experties etc etc..but hold on; these financial resource are a well studied plan with loans but from a business structure not the ones you take from your branch. So what i’m saying here is that when you’ve got a strong feasible idea, dont be afraid to follow it through and you may be surprised where you end up, 6al7a most probably:P 

This entry was posted on Thursday, October 18th, 2007 at 12:25 pm and is filed under Corporate Issues, Franchise opportunity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.