I was always interested in e-business ideas like taw9eel.com but when asked about investing or creating such a business i would decline. When starting a business you have to give what is called an added value, if you don’t your customer will start thinking what am i getting for such a business. Well when we sit and discuss idea me and my friends we always talk about taw9eel.com and many say how an excellent idea it is and etc etc, but you have to answer specific questions to make sure the business is profitable in the long run, meaning time has to pass on the business and with time competitors enter the market and only here that we start to relate the benefits as customers. First what does taw9eel.com add in value to you? and secondly whats its competitive advantage? and third whats CEO boxer brand called? j/k that’s a joke…Third, what are the barriers to entry like?
I would push forward a strategy to make taw9eel.com price competitive maybe or service competitive, but when i researched its price and made a comparison i have found out that they are 30% higher than the market. Market here is defined as the normal Co-op, so the other questions is, is he buying directly from the co-op or is he buying from the suppliers and making even a higher profit margin, which is his 30% and plus the margin of the supplier. Below is the table of prices that shows the difference, some may argue that he delivers for free but lets say you bought from taw9eel.com goods worth for 130KD if you had went to the coop you would have saved 30KD. Now is the 30KD wasted is it worth going to the co-op, now you can see the added value question being answered.
| Jam3iya (Coop) | Taw9eel.com | ||||
| Product | Price | Product | Price | Diff Price | Diff in % |
| Danao Juice | 0.125 | Danao Juice | 0.130 | 0.005 | 4% |
| KDD small drink | 0.080 | KDD small drink | 0.115 | 0.035 | 44% |
| Vlasic Hot peppers | 0.855 | Vlasic Hot peppers | 1.125 | 0.270 | 32% |
| Vlasic Sweet midgets | 0.940 | Vlasic Sweet midgets | 1.380 | 0.440 | 47% |
| Knorr cream chicken soup | 0.240 | Knorr cream chicken soup | 0.300 | 0.060 | 25% |
| Knorr french onion soup | 0.300 | Knorr french onion soup | 0.375 | 0.075 | 25% |
| Maggi vegtable soup | 0.210 | Maggi vegtable soup | 0.275 | 0.065 | 31% |
| Maggi chicken soup | 0.200 | Maggi chicken soup | 0.275 | 0.075 | 38% |
| Maggi lentil soup | 0.210 | Maggi lentil soup | 0.285 | 0.075 | 36% |
| Lipton Green tea | 1.495 | Lipton Green tea | 1.700 | 0.205 | 14% |
| Lipton hibiscus tea | 0.595 | Lipton hibiscus tea | 0.790 | 0.195 | 33% |
| Lipton ice tea | 0.150 | Lipton ice tea | 0.200 | 0.050 | 33% |
| Lipton yellow tea | 0.890 | Lipton yellow tea | 1.550 | 0.660 | 74% |
| Lipton yellow tea small | 0.700 | Lipton yellow tea small | 0.845 | 0.145 | 21% |
| Average | 0.168 | 32% | |||
Nothing against taw9eel.com and i think they do have a good business model, but needs a competative advantage which i cant see, meaning any one can come and copy their business and open it elsewhere.
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