Tesco homeplus opened a virtual grocery store in a south korea subway station, where users shop by scanning QR codes on their smartphones

Billboard depicting actual supermarket shelves

A large, wall-length billboard was installed in the station, designed to look like a series of supermarket shelves and displaying images and prices of a range of common products. each sign also includes a QR code. users scan the code of any product they would like to purchase, thereby adding it to their online shopping cart. after the web transaction is completed, the products are delivered to the user’s home within the day.

the strategy makes productive use of commuters’ waiting time, while simultaneously saving shoppers time spent going to the supermarket.

video footage documenting the concept and actualization of the virtual supermarket

For more info, visit: http://www.designboom.com/weblog/cat/16/view/15557/tesco-virtual-supermarket-in-a-subway-station.html

This entry was posted on Friday, July 8th, 2011 at 5:18 pm and is filed under E-commerce & Internet, Health & Food Related Issues, New Concepts & Idea's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.