When looking around your home, room, car etc etc you can see how many comfort we own. When i see such services being marketed to people i keep thinking how much of our brains are we utilizing. Do we really deserve such comforts to ease our minds more, or are we supposed to increase our synapses in our brains. When looking at the emirates suite on-board service, i just think cant we get a good old fashioned comfy seat and a nice book to read. Some consumers plan there trips because the Emirates airlines has the best entertainment system. I’m complaining because when sometime i just sit at home and watch TV, after a couple of hours you feel bad inside thinking what did i do to increase my brain usage. I honestly think that a book is much more satisfying to the brain than TV (witch includes sound and image) compared to pure quietness. Average human brain usage revolves around 3 to 4% utilization, Einstein used about 6% of his brains capacity. I just think sometimes if we continue living the way we are, we may lose some and go back to 2%. Just imagine whats going to happen in 500 years ahead? How much would our brains be working at and what would it produce if it was at 16% or more? Just a note, Sir Richard Branson just flew his first Virgin Atlantic plane using biofuel. Wanting to create a better enviroment and running an airline business at the same time. Just compare the two different  visions of Emirates airlines and Virgin Atlantic. 

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