The Italian founder British based franchise, costa coffee has been sold to khorafi group. I got the news over the weekend, that kharafi group bought all costa coffee chains in Kuwait from its original owner, KASCO. Its the catering company servicing Kuwait Airways. So whats the benefit of such a deal: khorafi group can introduce a new coffee chain or any other chain for that matter, they may even replace costa coffee with Krispy Kremes, or they may keep the costa brand. Such a deal is beneficial because instead of khorafi going around Kuwait buying off different people and each of them asking for different buy out payments ”Kholou”. He just makes one bulk purchase and buys all costa coffee outlets around Kuwait. At the end, this deal what ever the price attached is cheaper than buying independant store’s. Smart move by khorafi group to introduce what ever they want into the ever expanding food sector in Kuwait!The same deal was done by subway, if you remember well, most subway store in co-op now use too be the old restaurant “Beep Beep”. Same thing happened, al mutairy, present owner of subway bought out beep beep owner al 3ameri, and moved in subway in most co-ops. Thats the advantage of capital when available, you just move in and buy others out.  

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10 Responses to “Costa Coffee, going once, going twice, sold!”

  1. EniGma says:

    So Subway bought a competitor and basically eliminated it.. Smarrrt

  2. MAZE says:

    hope they’ll keep costa up to the standards..

  3. Haamoor says:

    I believe thay bought the whole chain in the middle east. coz they cant buyjust kuwait one or Kuwait assembly will take this in another say since KASCO is ownder and oporated by the GOVERNMENT.

  4. forzaq8 says:

    the owner for the GCC isn’t the same as the owner for Kuwait

    KaSCO own Kuwait Costa Franchise

    other GCC countries it was a partnership between Gulf Finance house and a Saudi investor as i remember and he bought their share a year later

  5. forzaq8 says:

    just found link :P
    http://v2.gfhouse.com/v2/pages/media-news1.asp?NewsArg=91

  6. Q80-ChillGirl says:

    This post for me is very informative! I enjoyed it, however I do not enjoy Costa’s coffee I do not like the taste of their espresso.

  7. Qaiss says:

    Enigma: yah these are some business tactics

    Maze: yah compared to the uk, here they are not that great

    Haamour: forzaq8 is correct its only kuwait not GCC, but startbucks yes.

    Forzaq8: thanks for the link:)

  8. Vincent says:

    Actually I really expect that to happen, since Americana (Alkharrafi) already manage Costa here in Egypt and other abroad branches in the Middle east which costa has the right, So It was a stage before buying, They are going down so deep, bad managment from what i’ve seen here, they dont even throw the cups, I saw a guy actually taking it and washing it and re-filling it to other customers.

  9. Qaiss says:

    Vincent: we did not know that khorafi managed costa at Egypt!! thats bad service you got there!

  10. Ferdinand Balfoort says:

    I noted these messages about the sale of Costa Coffee to Khorafi (Americana). I am not so sure the Costa Coffee franchise in Kuwait was already sold. I thought the sale was started again in 2008 and advertised in August that year? Does anyone know the status of the Costa Coffee sale and who has bought it?

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