“Dihina fee makabatna”

In Kuwaiti it means that we try to keep or use things within: family, tribe, cult, FB group etc etc , so my first: “Dihina fee makabatna” is the ad on the cover of the game pack that we send the games with. My sisters bakery; the frost bakery.

Seems like Jazzeera airways wants to give Wataniya the final blow after introducing free food on their planes. I guess many have heard that Wataniya are not doing well, and they just said in the newspapers that they are leasing out some planes they will not use in the future. So i guess they seem that they may go out of business. I have flown Wataniya and think they have an amazing service and great planes but its unfortunate that they may be going down.

But i love the brutality of Jazzeera airways as it gives them the final blow to the gut with offering its customers free food, making both airlines seem similar in benefits.

Passing by the sign every day when heading to work, i see this huge banner for rent. So i decided to call and see how much would it cost to place an ad in such a prime location: “el jihaz moghlaq the mobile is switched off”

Man i knew that the South Koreans where gamer freaks but never thought that their national carrier would be one day branded by starcraft. They even have institutions for addicted gamers. The 747 was painted and is now flying, lets hope we see it one day.

After sitting in the noisy Paul cafe in marina mall and thinking about when the hell would pinkberry open there, i got the urge to use the WC. So when entering i was surprised to see an ad on the door of the bathroom. I always thought that these are some of the effective ads from a customer perspective. Bathroom to me means germs and am getting bombarded by Life buoyanti septic soap, thats targeted marketing. One more thing, it seems that life buoy are the only cleaning detergent brand that claims it kills 100% of the germs, Dettol does not.  I wonder why?

Lately my sms bill has been increasing, i truly believe in the sms service and i appreciate it because of its power. You can never deny not getting the information, but when i say i called you and you did not pick up well thats another case. So sms is really like a mini email, so i got a call from Zain. A very well mannered lady requested a few minutes of my time to explain a new sms savings offer. Most of the times i would ignore such calls or say i cant take the call now, but when she said (SMS) and savings i told my self lets listen. (and by the way now they are using 90 lines trying to make us feel better when accepting such calls, smart) so i  accepted the benefit and terms given by her and the sale took 5 minutes only. Why did such a sale go smoothly, because i wanted the service simple yes? not really  Zain must have some sort of CRM system to sort out customers showing a gradual usage of sms and surly would see the benefit of such a service, filter the numbers out and get your call center to call them and create sales. If such a simple  be implemented in many companies around Kuwait, we surly would have less wasted calls and less phone bills and more sales. I would only wish that Zain would think in such a smart way with there approach to the Kuwaiti Society. Now such an idea can be implemented in any form and in any business, you just need to listen closely.

Many have heard or used 6alabat.com, its a simple website where you log in, browse for a restaurant and order. Then 6alabat.com takes the rest, i wont talk about the miss hap that 6alabat has like making incorrect orders etc etc…but i will explain how he makes a profit for other to understand and may even compete. When you request an order from 6alabat.com the site admin receives an email with your order, name of restaurant, and your address, then he prints the papers and faxes it. If you notice most restaurants that are on the website have a fax machine for orders. Then 6alabat.com at each month collects a fee of 200fils per order. So if you do a simple calculation you can project how much they are making in sales and now plus the adds that have bombarded the website. (i loved how it looked before, but money is a strong motivator to change many beliefs) So now you know how is it is to create something like 6alabat.com, the thing to do is find something that 6alabat is doing wrong or find something that satisfies but in a different more effective method. Imagine a friend telling you the idea of 6alabat.com before it was established, would you have gone for it?! most probably not. Who would have thought that one day a couple would use the website together to order lunch, or sitting in a diwaniya and asking the guys who’s up for a certain restaurant?

I never thought of seeing the NBK logo on the new trend watching magazine issued by trendwatching.com. This website follows world wide trends and what are the new trend setters out there, like Snack culture and Primuimzation. So what gets me is how does NBK think issues like that are interesting to them. Such a large corporation is heading into the right direction and is surly spotting opportunities within the global market. For NBK to have there sights outwards is a smart move, thats one of the things that make it a bank that wants to become a leader and a major player in the market. BUT, but they still lack social responsibility and community work, and my guess is that this problem is from a Kuwaiti top management structure that still thinks what they studied in the university from 1970′s is important and nothing new has been added. Social responsibility and protecting the environment is the top leading agenda on many world wide corporation and NBK has an obligation to educate the Kuwaiti society about such issues, yet it still keeps its customers in the dark. ….”I just cant wait for the next walkathon to win the new model minicooper!!” one community event is pathetic for NBK’s size and influence towards its community.

I would like to apologize for not posting the couple of days due to food poisoning from Kababji that hospitalized me for 3 day, piece of advise: dont eat from Kababji, it was a miserable experience, any way been to the Redbull event, and was a nice thing to see in Kuwait. From the presence of the people you can see how we are hungry for such outdoor events, the only problem was the squeaking women shouting out the names of the teams, and not to forget that we stood for 2 hours, other than that an amazing effort from the teams and a funny one too:) offcource what i’m going to introduce as ideas for future events are surly far fledged due to the few outdoor event we have in this country, imagine Nokia made a glass tube booth that would be placed in the middle of such events where it can be wrapped with ads, the booths purpose is smart and simple, you just enter, close it after you and you got pure silence to use your phone in such a place where you are surrounded with speakers. But i have noticed one thing, that a bunch of kids have lost there parents and been roaming around crying looking for them, so what i have came up with is why not give away free balloons by RedBull or the event managers to put around the wrist of young toddles, so when they get lost between the crowds, the parents can locate them by looking for these specific balloons. One more interesting thing i saw there was the car cover sponsored by aljareeda news paper, i have discussed such a product in my blog and there it was on a couple of cars, which honestly looked great.