A friend called me the other day explaining that his marketing professor gave them a problem to solve. The problem is fictional so bare with me, there are three buildings next to each other, and the one in the middle is lets say BMW head quarters and the left and right are Audi and GM respectively. The BMW building is noticeably shorter that the Audi and GM building. So the question is, how can BMW use a simple thing with the building to make it more noticeable, because both Audi and GM have banners on the top of there building because of there end place(right and left) and height. What the professor said that its a simple answer and not anything complex. So what do you folks have to say?Â

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May 14th, 2007 at 2:58 pm
What do I have to say? That’s an AWESOME photo of Hong Kong….
May 14th, 2007 at 3:10 pm
Place a billboard with the word “ENTRANCE” on it!!! that way ppl would think its the main entrance to the other two buildings and they would walk in rite in to BMW!!!!!
May 14th, 2007 at 3:35 pm
Moocherx: thanks for your help!! :/
in_search_of_treasure: hey!! smart one…looks like you got some insider info?!
May 14th, 2007 at 11:55 pm
paint it pink
May 15th, 2007 at 12:47 am
buy a chevy, crash it into an audi, and place it before the “BMW” building
May 15th, 2007 at 1:39 am
EniGma: nice one:)
Kuwaitoons: such a distructive mind, what you been brought up in a construction site or something:P j/k
May 15th, 2007 at 3:12 am
been brought up with a distructive childhood friend :p
May 15th, 2007 at 8:23 am
Kuwaitoons: hoho:P
May 15th, 2007 at 1:33 pm
I love kuwaitoons idea !!!
Unfortunatly BMW does not have any recovery vehicles that you could place at this scene…
May 17th, 2007 at 3:15 am
I liked the “in_search_of_treasure”‘s vision, but that would eliminate putting a BMW banner to mark the place. Though the shocking impact of walk-in customers would be priceless.
Well, you still can use the who building as a banner, placing the billboard on the whole front side of the building.