Before 3 years ago, i found an Australian franchise called Cartridge World. Looked interesting so i researched it a bit more and then started contacting them. I even found a perfect store in Kuwait city to open the first branch. Let me explain what the franchise does: it takes the empty ink cartridges of any printer and refills it for you for half the price of the original. A smart idea honestly due to the expense of the cartridges, especially the non laser cartridges. And if you are wondering why the first ink cartridge that comes with the printer originally never last because they only fill a quarter of it. HP and other giants make there profits from the ink not from the printer it self. A good laser printer costs 230KD and the ink toner all cost a whopping 145KD. So after that phase i thought of making my market study and look what i found out: a huge Kuwaiti factory in thajeej area that refills empty cartridges and sells them back to the ministries in Kuwait, this small plant is selling for all the ministry printers in Kuwait, so now the only target in my head is the consumer yes? well the Kuwaiti consumer has been dissatisfied and have already heard about such a service from small shops in Hawali that claim they refill the printer cartridge for less than half the price. But because of there unprofessional methods, the printers later on break down due to the ink cartridges sold by them. At this point many consumer that i have talked to where dissatisfied and do not trust any store that claims he can refill your ink cartridge. After such research i have contacted the franchiser and explained to them that i wont be taking up the franchise in Kuwait in due time, and may contact them in a later date. So just to show you folks that you got to understand the market, the consumer and what he thinks of such a service. Because i searched for the consumers feeling and perception, i understood it may be very hard to persuade them again into trusting my franchised service. But some did go for the franchise and a store opened in the same area i wanted to open the first store, Kuwait city infront of the Blockat area.  

This entry was posted on Thursday, February 14th, 2008 at 11:18 am and is filed under Franchise opportunity, New Concepts & Idea's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.