If some have read the Qabas news paper on Friday, you may have noticed a law introduced about creating new TV and Radio channels. Atleast for the first time you may apply for a TV or Radio channel in Kuwait. I’ll stress here on how badly we are in need for a radio channels that are specialised in certain fields. I do love radio and thing its a cheap and affordable method to reach a public audience and present what you have as knowledge. Now see how many opportunities may come up with this new law, a new music English channel, a lawyer channel, a psychologist channel, a sport channel, and a political channel and maybe a traffic channel. Let me explain: why not create a radio channel for pyschologists to present there finding on air for Kuwaitis to listen and interact with such presenters, maybe a talkshow where you can call and ask questions. The thing is these programmes are available only under the Kuwait ministry of mass communication, even the radio host are from the ministry. Now imagine such a radio channel but with talent like Marina FM anchors. Then ads start rolling in, making it cheaper for the consumer to find the ads that they wants to know about due to the specialized channels like the above. Now services do become cheaper because service providers have a more direct way to reach there customers and this decreases the money spent to reach them from the first place and therefor less on the consumer. Surprisingly you will get some weired shows like a consumer watch dog, or real stock market analysers. Let me explain a small point, overall the more we introduce laws and with specific  guidelines the more business flourish out of such laws.

    

This entry was posted on Sunday, February 3rd, 2008 at 9:30 am and is filed under New Concepts & Idea's, Point of View. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.