Lately my sms bill has been increasing, i truly believe in the sms service and i appreciate it because of its power. You can never deny not getting the information, but when i say i called you and you did not pick up well thats another case. So sms is really like a mini email, so i got a call from Zain. A very well mannered lady requested a few minutes of my time to explain a new sms savings offer. Most of the times i would ignore such calls or say i cant take the call now, but when she said (SMS) and savings i told my self lets listen. (and by the way now they are using 90 lines trying to make us feel better when accepting such calls, smart) so i  accepted the benefit and terms given by her and the sale took 5 minutes only. Why did such a sale go smoothly, because i wanted the service simple yes? not really  Zain must have some sort of CRM system to sort out customers showing a gradual usage of sms and surly would see the benefit of such a service, filter the numbers out and get your call center to call them and create sales. If such a simple  be implemented in many companies around Kuwait, we surly would have less wasted calls and less phone bills and more sales. I would only wish that Zain would think in such a smart way with there approach to the Kuwaiti Society. Now such an idea can be implemented in any form and in any business, you just need to listen closely.

This entry was posted on Tuesday, March 4th, 2008 at 12:28 pm and is filed under Marketing & Media, New Concepts & Idea's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.