Brief
Im a strong fan for Kuwaiti designs, i feel really happy when i see a Kuwaiti business not a franchised one, innovative and one that touched my childhood’s past. A stringent critic of business idea’s in Kuwait, Capital District was the only one that qualifies when i visited P2BK this year. So i had to interview Mohammed Boland and make him share his experience as entrepreneur in Kuwait and what he faces from a personal and business obstacles. Below is the interview questions and a few of his products.
Q & A
1) Kindly give a brief about your business?
Capital District is an urban clothing line, which tampers with different designs that are found around the Arab/Gulf region.
2) What is the product that your company sells?
We started off with selling t-shirts, and it was a success so we are diversifying into manufacturing different clothing items and accessories. Some of the items, which we currently carry, are trucker caps, flip-flops, hoodies, and t-shirts.
3) What made you think to start such a business?
I always wanted to be an Illustrator because I love art and love the way different artists make art especially illustrations. We are sounded by illustrations from different logos which we see everywhere, to the ads on billboards and car emblems. When I was in high school, I was forced into a class called Photoshop, which I really didn’t know anything about and when I got to use the program and understood its power, I fell in love and started learning everything I could about that program. When I went to university and was introduced to illustration programs, I literally spent the whole day just illustrating and becoming better and better in that field. Many illustrations were created and because I loved to design, most of my designs just stayed locked up on my hard drive. I wanted a way to showcase my work and looking at different mediums, I found that there was no Kuwaiti brand, which portrayed Arabic/Kuwaiti art so I thought of starting my own brand.
4) How did you come up with your business idea?
As I mentioned earlier, my idea came out of not seeing this type of clothing that has to do with the Arabic mentality and culture in the market. This pushed me into getting into this business and made me always think of new ways to provide products that are very expressive in this manner.
5) Do you see yourself as breaking the status quo of the market?
Capital district was created because we saw that there was no product in the market which catered to the Arabic/Kuwaiti consumer, so I think that we are indeed breaking the status quo of the market by introducing products which are creative and of quality to be present along side the strongest brands out there.
6) Can you briefly describe how you first came up with the idea to sell your T-shirts?
As I explained earlier, I started out with many illustrations with no medium to showcase them on. In 2006, we had a car boot sale in my university, and because at the time I was earning some money on the side by printing designs on apparel for different businesses, I thought of printing some of my designs on t-shirts and selling them to see how people responded to them. I came up with five different designs, which were very bold and controversial, and I sold all the t-shirts after 40 minutes and left because I had nothing else to sell. The response was so good I seriously thought that this would be a good business if it were executed in the correct manner. After that, Capital District was born.
7) Do you question your decision of opening a business?
I think that we are doing really well because we are a homegrownbusiness, and with the right people and tools, I really believe that we will be a strong brand in the country and region and also abroad in the near future.
8) Did you discuss your idea with others before you start? And how were the responses?
As a matter of fact I did discuss the idea with my friends and family and I was faced with many doubts because many didn’t understand how such products could be marketed to the Arabic public. Many were skeptic about the use of Arabic words and calligraphy and or about the troubles that may rise as a result of using governmental emblems and signage. My parents, especially my father, were very supportive that they decided to give me the capital that I needed to start operating. My wife also plays a large role in the business and she was the first person to show faith in my products and I still rely on her taste for color combinations and final approval of designs especially designs which target females.
9) Did you anticipate such a demand for your products?
In the beginning honestly I was taken by surprise and really didn’t anticipate any of the responses which we received and still receive. I think that the demand is strong because we have sold our products to many different countries including Bahrain, KSA, UAE, the States, Czechoslovakia, and Italy. This shows that there is some sort of awareness of our products and demand from abroad that truly portrays the potential for the future of the brand.
10) What are the factors that you believe are important in making you take steps to start a business?
I think that the most important step is having a feasible idea that is unique in a way, or a new product that is a breakthrough in its realm or which has some important significance. The second step should be having a strategy to run the business and knowing how the competition works so that you may provide your customers with what the competition is not satisfying. After that you should have a source of which you will get your capital to start your business and to be able to provide information on how your investors will benefit from this investment. The last and important step, as trying to get into business with partners who have certain skills which will help run the business like analysts or accountants, or partners who will contribute something along their money.
11) What problems did you face when starting your business?
Some of the problems that I faced were mainly when I tried to register my company and brand name. It was very hard for me to communicate with the government and results came but were very late. Other problems were that the people in charge of registering the brand had no knowledge of the type of business that I was getting into because no body ever tried to register a clothing brand in Kuwait and so they had to send me up the line to get approved. Of course there were some sectors of the government which were up to date technologically and which I didn’t struggle as much with.
12) What feelings did you go through when you launched your business?
To be honest, I was very worried at first because I didn’t know what to expect form the market when I first launched my goods. Thankfully I was surprised with the outcome and how people responded to my goods which made me very happy because I really did give my blood, sweat and tears to see this idea come to life and I still do take advise from everybody around me to help me decide what to produce next.
13) Why and how do you think some people act and turn their ideas into business opportunities?
I think that there are always opportunities in different markets, which need to be explored. Sometimes you may encounter a situation, or see something and think that you could introduce an item, service or product that may help this situation and so you may start to act upon that idea. In other cases, such as mine, I saw a market for a product, which wasn’t introduced, and because I had the capabilities of introducing such a product with sufficient quality and customer care, I went forward with my business.
14) Do you think the context (family, external environment, friends) has influenced your decision to open the business?
Of course I think that these factors helped me to open up my business, especially that I’m married because I always think of the future of my wife and children.
15) How do you think your previous knowledge plays a role in starting such a business?
I think that your experience in the field, which you intend to open your business in, is a major factor, because if you don’t have the rite tools you may not go far with your venture. I for example had the two main factors that helped me star and run this business and those being good designing skills, and some knowledge in the apparel/textile and printing business. I think that those two factors were very important for me to start my business and to continue in the future.
16) What do you think is the cause of your ideas? Is it a deliberate search? (I.e. on purpose or accidental search)
Because we are involved in design, I think that there is a little of both. I sometimes have an idea from my surroundings or from a piece of art or logo that I see. Other times I may accidentally create something and carry on until I have a strong design. In most cases, I do have an idea of what I want to design and how the end result should look like and then start from there. I always do take suggestions from customers or friends or even from people who appreciate our work through our facebook group.
17) Did you ever think that one day you would open up a business?
To be honest, I have always been aware of the opportunities that a business would bring to an individual, and always wanted to own a business but I never thought that I would be in the clothing business. It came up accidently and hopefully this will not be the only venture that I go into, but many more down the line. I believe that I’m creative and that guides me in the process of coming up with new and different concepts that may turn out to become strong businesses.
18) What would you like to say to people who have an idea but did not start a business yet?
The best advice that I would give is to always believe in your self and your idea/concept because no body will ever believe in your product as much as you will. Always be focused, set goals to follow, and know that there is nothing that is impossible, if you really want it bad enough then you will have it/make it happen. Every problem, which you encounter, will teach you something, and will make you stronger. My true advice would be to go personally to every Ministry and do everything you need to at least for the first year of business and never solely rely on another person to finish your work no matter how small the job is (Mandoob) because believe me you do learn a lot and know the ways that will eventually lead you to what you want done, especially when you have to register your company and/or your goods.
Always think outside the box, and never let anybody put you down just because you think differently.
19) Why did you choose an online approach to sell instead of something else?
I chose an online approach for a few reasons the most important being that its easier to set up an online store, and the second is being able to sell your products to a wider audience and to a universal audience. Other than that, I think that in today’s commerce, its very old fashioned not to have an online outlet because it will help people have an easy access to get to you and or your products and also will prompt your customers to give feedback so that you can see what your audience is asking and how they react to your products.
Hopefully in the near future we will set up a store so that people can come and see the goods for themselves before buying and for the people who are still not up-to-date with e-commerce to also be able to get in touch with us and have an opportunity to buy our goods.











