I apologize for not writing for a while but i have been between jobs and could not find the time (ya3ne depressed:P) anyways i have noticed something and its either smart or stupid from the companys part that is doing so and i thought i may share it and see what you folks think about it. Some products when trying to enter a new market or trying to create his own market use a method where they make you think you need the product, yes what i’m saying sounds naive or nothing new but think about what i’m saying closely. As an example why do we need to use mouth wash when we already brush our teeth, is it the extra care? a certain brand of mouth wash in the states used a scare tactic, by introducing disease name like gingivitis. “If you do not wash your mouth before you sleep with such n such brand you would get gingivitis” we have always lived without mouth wash and most would not get gingivitis and would be happy just washing your teeth but what happens in our brains and subconscious minds is that we start thinking what am i losing here nothing, buy the mouth wash and hope to prevent gingivitis. I’m recently getting the same feeling and approach from Abraj Bottled water, i heard that other kinds of Kuwaiti brands cause kidney stones (from friends), and that Abraj doesnt. Now many people only carry this kind of brand because of such rumors. First if this is true that this rumor has been started by the company then this is a smart way to sell their product. Secondly if yes, why is Abraj not creating kidney stones like the others and the rumors should be tested by taking the water to a lab and confirm the rumor. This may be not be a rumor and it has been said somewhere which i didn’t get directly but its out their and for sure its increasing Abraj uniqueness between consumers. A smart and scary way to sell, hooray! or unethical is a question to be answered by the consumer himself.

This entry was posted on Sunday, April 19th, 2009 at 12:58 am and is filed under Point of View, Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.