Comments on: We all blame marketing! http://io81.com/startups/2007/05/we-all-blame-marketing/ Kuwait, up a notch Sat, 12 Nov 2011 01:05:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: k u w a i t oo n s . c o m http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-1221 k u w a i t oo n s . c o m Sun, 13 May 2007 19:37:49 +0000 http://io81.com/?p=277#comment-1221 Qaiss, that time i wasnt in kuwait "smarty thong" ;) Qaiss, that time i wasnt in kuwait “smarty thong” ;)

]]> By: Qaiss http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-1199 Qaiss Sun, 13 May 2007 05:56:08 +0000 http://io81.com/?p=277#comment-1199 Kuwaitoons: i thought you have filtered out most of my ads, smarty pants ;) Kuwaitoons: i thought you have filtered out most of my ads, smarty pants ;)

]]> By: Qaiss http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-973 Qaiss Sat, 12 May 2007 22:30:15 +0000 http://io81.com/?p=277#comment-973 بومريوم , EniGma, Q , 1001 Nights, Freak, Touche': Marketing here was not the main cause of the problem, but customer started noticing the services and we got calls everyday hearing about it and wanting to know more, and sales picked up at the end of fourth month, but went down agian, after closing i still have ppl calling me requesting such a service, and the service was not well defined, as Touche said..when starting up a business espacaily wiered idea like these you have to have a clear vision and target to focus on. "Freak" yah yah..whats new! "Q" you've got a point about research, but to do such extensive reseach here is realy tedious, tiring, exuahsting work. Thank you all for you great points, and participation:) بومريوم , EniGma, Q , 1001 Nights, Freak, Touche’: Marketing here was not the main cause of the problem, but customer started noticing the services and we got calls everyday hearing about it and wanting to know more, and sales picked up at the end of fourth month, but went down agian, after closing i still have ppl calling me requesting such a service, and the service was not well defined, as Touche said..when starting up a business espacaily wiered idea like these you have to have a clear vision and target to focus on. “Freak” yah yah..whats new! “Q” you’ve got a point about research, but to do such extensive reseach here is realy tedious, tiring, exuahsting work. Thank you all for you great points, and participation:)

]]> By: Touche' http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-971 Touche' Sat, 12 May 2007 21:28:41 +0000 http://io81.com/?p=277#comment-971 Never heard about it in Kuwait, though I ain't that much of a magazine reader in which you targeted your potential customers, most of those magazines are teens magazines with no big financial means to support such trends. The idea is simple, yet it is achievable by many other ways. You mentioned that were aiming toward packaging the gift & allying on the surprise element. Still the packaging isn't an easy task at all. A potential customer would seek your service for only those special ones, hence the packaging must be spectacular going feet to feet withe the gift content itself. I won't spend months of figuring out the ultimate gift that shall deliver the message that I have done lots of thinking and I care enough to go the distance to solve out every anniversary's gift puzzle. I will definitely seek a wrapping that complements the gift, a wrapping that peaks directly to the receiver's soul. You are absolutely correct with your need for a feminine touch in addition to a multitude and numerous wrapping ideas. As for the delivery, but what might possibly intrigues me into using such a service when it is cheaply available with Ghazal Express, the timing is intact and purpose is met, tried it a couple of time and it worked just fine. Buy the gift, prepare it and call them to schedule a pick up point and time and finally get it delivered to the requested destination. I'm not sure about the public places deliveries but with a reasonable negotiation you shall reach your goal. High prices that might attract the phony superficial perosnas with a service that might add a touch to the materialistic egos. But the market isn't ready and idea has fallen short with an incomplete image. Tough luck, but falling is part of rising up. Best wishes. Never heard about it in Kuwait, though I ain’t that much of a magazine reader in which you targeted your potential customers, most of those magazines are teens magazines with no big financial means to support such trends.

The idea is simple, yet it is achievable by many other ways. You mentioned that were aiming toward packaging the gift & allying on the surprise element. Still the packaging isn’t an easy task at all. A potential customer would seek your service for only those special ones, hence the packaging must be spectacular going feet to feet withe the gift content itself. I won’t spend months of figuring out the ultimate gift that shall deliver the message that I have done lots of thinking and I care enough to go the distance to solve out every anniversary’s gift puzzle. I will definitely seek a wrapping that complements the gift, a wrapping that peaks directly to the receiver’s soul. You are absolutely correct with your need for a feminine touch in addition to a multitude and numerous wrapping ideas.

As for the delivery, but what might possibly intrigues me into using such a service when it is cheaply available with Ghazal Express, the timing is intact and purpose is met, tried it a couple of time and it worked just fine. Buy the gift, prepare it and call them to schedule a pick up point and time and finally get it delivered to the requested destination. I’m not sure about the public places deliveries but with a reasonable negotiation you shall reach your goal.

High prices that might attract the phony superficial perosnas with a service that might add a touch to the materialistic egos. But the market isn’t ready and idea has fallen short with an incomplete image.

Tough luck, but falling is part of rising up.
Best wishes.

]]> By: Freak http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-964 Freak Sat, 12 May 2007 19:28:15 +0000 http://io81.com/?p=277#comment-964 whats that smell ? do i smell a stinky idea hehehe qaiss buddy remember " Barriers of Entry " whats that smell ?
do i smell a stinky idea hehehe
qaiss buddy remember ” Barriers of Entry “

]]> By: 1001 Nights http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-961 1001 Nights Sat, 12 May 2007 13:51:47 +0000 http://io81.com/?p=277#comment-961 Yeah such consumers really hard to find. To be honest unless the margin per consumer is HUGE it's not worth it. Because since the market is small you're not going to be making money off of volume so you gotta be able to charge loads for delivery per consumer. But you live you learn. Also, regarding what Q said, I remember in school our marketing prof warned us about making assessments based on our own tastes and choices. He told us that we were priveledged university kids and most people weren't as educated or as wealthy so we had to make sure we didn't base everything on how we felt. Anyway, thanks for sharing your experience here. It takes a big man to admit to BOTH success and failures. :) Yeah such consumers really hard to find. To be honest unless the margin per consumer is HUGE it’s not worth it. Because since the market is small you’re not going to be making money off of volume so you gotta be able to charge loads for delivery per consumer. But you live you learn.
Also, regarding what Q said, I remember in school our marketing prof warned us about making assessments based on our own tastes and choices. He told us that we were priveledged university kids and most people weren’t as educated or as wealthy so we had to make sure we didn’t base everything on how we felt.

Anyway, thanks for sharing your experience here. It takes a big man to admit to BOTH success and failures. :)

]]> By: Q http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-959 Q Sat, 12 May 2007 13:41:51 +0000 http://io81.com/?p=277#comment-959 I agree with Mark, 1001 Nights, and Layaly ..... its not a matter of spending money on marketing as much as doing the initial market research. Most people I know start a business bcz its a new idea or something they are missing in the market, but forget that everyone else is not the same. The research couldve helped you in cutting your costs also by understanding the demand for such service! By research I dont mean asking your friends and family, because most of them dont want to be rude or discouraging so could be a mujamala! I think even if you ask people in the blog, you will get a better response bcz there is no need to be nice and lie. I agree with Mark, 1001 Nights, and Layaly ….. its not a matter of spending money on marketing as much as doing the initial market research. Most people I know start a business bcz its a new idea or something they are missing in the market, but forget that everyone else is not the same. The research couldve helped you in cutting your costs also by understanding the demand for such service! By research I dont mean asking your friends and family, because most of them dont want to be rude or discouraging so could be a mujamala! I think even if you ask people in the blog, you will get a better response bcz there is no need to be nice and lie.

]]> By: EniGma http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-957 EniGma Sat, 12 May 2007 11:39:11 +0000 http://io81.com/?p=277#comment-957 I remember hearing either about a similar service. I went to the website, and it didn't have much detail so I lost interest. Dunno if it is Gift Express or another one. I remember hearing either about a similar service. I went to the website, and it didn’t have much detail so I lost interest. Dunno if it is Gift Express or another one.

]]> By: بومريوم http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-956 بومريوم Sat, 12 May 2007 10:44:22 +0000 http://io81.com/?p=277#comment-956 أعتقد ان الخدمة ما كانت واضحة و كونها فكرة جديدة صعب المسألة.. أتكلم من وجهة نظر زبون يشوف الاعلان.. أعتقد ان الخدمة ما كانت واضحة
و كونها فكرة جديدة صعب المسألة..

أتكلم من وجهة نظر زبون يشوف الاعلان..

]]> By: Qaiss http://io81.com/startups/2007/05/we-all-blame-marketing/#comment-954 Qaiss Sat, 12 May 2007 09:35:48 +0000 http://io81.com/?p=277#comment-954 Mark: i totaly understand your point of view, but thats the beauty about consumer, were are not alike,,, some loved the idea to surprise there loved ones, by sending them gifts at there work place and making a fuss/embarisment about it. And many business had no previous need, but new business owner redifine such need and create a new market. And yes Kuwait is small, but at the same time, Hot and Crowded, so many would enjoy the pleasure of some one taking that task from them in exchange for a fee. Mark: i totaly understand your point of view, but thats the beauty about consumer, were are not alike,,, some loved the idea to surprise there loved ones, by sending them gifts at there work place and making a fuss/embarisment about it. And many business had no previous need, but new business owner redifine such need and create a new market. And yes Kuwait is small, but at the same time, Hot and Crowded, so many would enjoy the pleasure of some one taking that task from them in exchange for a fee.

]]>